Hacker News Reader

As Sydney Sweeney demonstrated, going MAGA is a bad marketing strategy and in the end just loses money

Except she didn't go "MAGA", and American Eagle reported higher sales and increased stock price after the Sweeney ad.

let's be honest, she projected a certain image

american eagle sales are one thing, Sydney's image and PR are another...

Is that based on the idea that a campaign that plays on Jeans vs Genes is "eugenics"?

this is based on paying attention on what the hoi polloi are gossiping about sydney