Those users could even share or recommend the site to someone else who doesn't use ad blockers, so it actually makes sense to not try to battle ad blockers if you want to make your site more popular.
This makes sense for sites that rely on network effects, like forums or classified ad sites and so on. Unless they have a near monopoly or some really valuable content, they would benefit financially if they let people block their ads.
I can't back that up with data or anything, but it makes sense to me.