That is a great reason why they never should have tried to approach this as a business where they employ cleaners. If they were just a service to hook up cleaners and customers, the pricing would not be a problem. You'd avoid all of it, and so would the cleaners and the customers. Step in the middle and say 'I employ the cleaners' and, bam, you have just destroyed the entire concept. You've just radically restricted your geographic reach. You've massively multiplied the cost to EVERYONE, including yourself, your customers, the cleaners, everyone. The cleaners are immediately divorced from receiving benefits of efficiency improvements. If they become more productive, their employer pays them the same (or less) and expects continued improvements. As opposed to actually making more money for less work, the way productivity improvement is supposed to work.