I think this is why so many YouTubers do sponsored segments: it’s the only way that I, a YouTube premium subscriber, will see an ad. (YT Premium still lets you skip to the end of the segment.)
I remember once watching an episode (can't remember the show) where the dialogue included characters talking about how good their new car was. The B-rolls would show almost every angle of the car too.
Sure enough, according to the end credits, the episode had product placement from the car manufacturer.
This instance it was a little _too_ obvious but I have no doubt I've been exposed to hundreds of in-film/show adverts.