I would argue that for most entrepreneurs studying machine learning has greater marginal utility than studying complexity theory, but to each his/her own I guess.
For example, I believe that the problem of creating optimal schedules for high school students is NP-Complete (optimal in the sense that it will satisfy all of the students' preferences for electives, and all of the teachers' preferences for the classes they want to teach).
Yes, I admit that the example will never involve petabytes of data. That doesn't invalidate my original point though.