Just like it would take 10 seconds to buy her a Pepsi instead of her preferred Coke.
Would you?
Would you?
I am arguing that “distinctly better” isn’t the most important thing in consumer products. Habits, familiarity, and individual taste at far far more important.
People just build affinity to products. The vast majority of people buy the same brand toothpaste they grew up with. “Better” isn’t even a consideration.
First I would have to walk 10 miles into town. Then I would have to locate a purveyor of goods that carried Pepsi-Cola products...
Then I reckon we would spend a fort-minute dickering over price.
And finally trudging back home with my Pepsi product in tow.
Why, I'd be lucky to accomplish this herculean task in the very same evening.