I recently tried an orange wine from a very good maker in Austria, with excellent whites and reds. I don't like the orange wine though, not my taste. I wonder why it is so popular.
For example I like the funky, wild ones.
But besides the taste, one thing people tend to like about those wines, although it's not reserved to orange wines, is the natural manufacturing process that for example also often means less or even no added sulfites. For example my wife can't drink wine with a lots of sulfites, she gets stuffed nose immediately and a headache later. While I'm not that sensitive, even I can feel it's easier to process for my body.