I spend $200-300 per week at whole foods, much to my own chagrin and moral discomfort.
Whole Foods has the food products (produce, dairy, eggs, grains, nuts) that we eat, is cheaper than the competition for this stuff, and unbelievably beats the co-op on labor relations. However, it also ships profit out of the area. For now, it's sort of the best of a bunch of not particularly good choices.
Frankly, I think a lot of people have lost perspective on just how rich the average American household is: Around $145k annual income.
Not shocking that Amazon is capturing 2% of that gross.
http://www.sellersprite.com/en/blog/most-expensive-thing-on-...