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A lot of companies and organizations actually reply to letters/emails of any kind. Often very appropriately and not just with some boilerplate text.

I guess they have to deal with so many annoying complaints, so they are really happy if there is something joyful once in a while.

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you can get a lifetime fan just by replying to a letter - like you see here. That's a very effective marketing.

I got a rejection letter once from a company I submitted my resume to (online) and I still remember that and in a positive light even though it was a rejection.

Now they just ghost you even if you went through 5 rounds of interviews and spend a bunch of your time.

> you can get a lifetime fan just by replying to a letter

Absolutely. But it doesn't increase next quarter's revenue. Which seems to be the main metric nowadays.

Probably a smart move. Writing and mailing a letter takes a lot more time and effort than a phone call or comment online. If a person took the time to write a letter, they're probably worth taking the time to respond to.

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