Could be worse. Could be the "Samsung Galaxy SII Epic 4G Touch".

Although that said, it seems to be worse in the US. Your carriers take the manufacturer name and replace it with their own (Desire HD -> Inspire 4G) or tack it on at the end (Galaxy S2 -> Galaxy SII Epic 4G Touch)

Calling your product something generic like XK39-B50 or any of Sony's impenetrably confusing product names for their electronics would be better than the names they come up with.

the name is quite annoying, but it has a ridiculously large battery.