I think right now the ecosystem is pretty ripe and with DARPA TRACTOR there are only more and more reasons every day to put rust on your toolbelt.
I am secretly hoping that eventually we break free from the cycle of "hire a senior dev and he likes rust so the company switches" over to hey let's hire some good mid-level and junior rust developers
a glut of junior hires now does not a pretty picture make in the long-term sense
Rust is undoubtedly excellent. What tarnishes the picture is a small group of people that rewrite solid pieces of code into Rust, hijacking the original brand names (eg. "sudo") for the sole purpose of virtue signaling. And the later is why the come after the most stable pieces of software that warrant no rewrite at all, like coreutils.
It seems to me that the right approach would be to ignore those and still love Rust for what nice of a language it is.
Unfortunately, Ubuntu is all in on virtue signaling.