The weirdest tech story in Finland right now.

The founders have sketchy track records. They do a carefully managed social media build-up. There are credible rumors that they’ve been simultaneously raising money by cold-calling moderately wealthy people around the country. (Finland has extremely little oversight for private fundraising; you can basically sell shares in your zero-revenue startup to grandma next door — as long as you’re careful about wording your claims as “projections”.)

So lots of red flags. Everyone would love it to be real of course because it’s been a long since Finland’s tech scene had a global hit like Nokia and Supercell… And perhaps the Donut founders are counting on that mood.