> It's coming from Toyota because Toyota can't wrap its head around not making engines.
Of course they can. Toyota sells BEVs. As time goes on BEVs will become a greater percentage of their sales.
Of course they can. Toyota sells BEVs. As time goes on BEVs will become a greater percentage of their sales.
https://electrek.co/2026/01/09/toyota-electric-pickup-images...
Toyota is in the game of selling cars. Toyota has been the best selling automaker for the last six years straight.
Toyota had record sales last year:
https://www.reuters.com/business/autos-transportation/toyota...
It's possible that Toyota understands the car business better than you do.
For EVs the US will remain lower priority than China and Europe for a while yet. Toyota understands how to sell cars.
It's funny how this thread has gone from "Toyota can't wrap its head around not making engines" to "Toyota is not prioritizing small EV markets first".
Prior to moving to only BEVs, our family bought several Toyotas (and before that, only Hondas), and I was disappointed to find that I had no options (at the time, and in the 4 years since, between the 2 manufacturers, only 2 have come to market that I can purchase). Perhaps VW and Kia don't understand how to sell cars, but they understood how to sell them to me.
This is incorrect, unless you're viewing the US as a single market but the EU as multiple (which, I mean, ah, you do you, but that doesn't make any sense from an industry perspective). Last year about 1.3 million BEVs were sold in the US (a minor decline from 2024), 1.9 million BEVs were sold in the EU (up 33% YoY). In Europe more broadly defined, 2.5 million BEVs were sold (in practice, the industry largely treats EU+EFTA+UK as one market). In China, 8 million were sold, up about 25% YoY.
You can, ah, perhaps see why the US is not a top-priority market for the industry. In practice, the US _will_ get many of these Toyota models, or some variant thereof, but later. You mention VW, but they, too, treat the US as a second priority BEV market; their electric cars generally come out about a year late there if at all. Hyundai does release in the US at the same time as elsewhere (when they release at all; the Ioniq 3 will not be available in the US, for instance, because the US does not buy small cars in significant numbers).
There are of course still some tax differences and importing from another member state might be slightly trickier for a consumer than buying it from a dealership in their own country, but I don't see how that is any different from dealing with different kinds of sales tax in the various US states, or having to transfer your car title to another state.
The European single market operates as, well, a single market.
Post-Brexit, the UK has its own type certification (and of course it also has the left hand drive problem), and, again, some niche car models may be available in the EU but not the UK. But in practice, for mainstream stuff, the manufacturers tend to treat it as just part of the European market.
Nope:
https://electrek.co/2025/12/11/global-ev-sales-jump-21-in-20...
Here in Norway Toyota was invited to include the bZ4X in this years winter range test[1], but they declined. Suzuki entered with their eVitara model, which is a "technological twin" of the Toyota Urban Cruiser.
The Urban Cruiser really disappointed in a regular test performed in cold weather[2]. So perhaps unsurprisingly, the Suzuki eVitara was by far the worst in the winter range test, with the least range overall and more than 40% reduction compared to its WLTP range, among the worst in the test.
[1]: https://www.tek.no/nyheter/nyhet/i/d4mMkA/verdens-stoerste-r...
The 2026 bZ Woodland [1] looks pretty nice in my opinion.
[1] https://arstechnica.com/cars/2026/02/looks-a-lot-like-an-ele...
Dodge's Charger EV has been a sales flop [1] and pretty much universally panned by critics as something that nobody asked for.
The Camry and Corolla were the best-selling sedan and compact sedan of 2025 [2]. I think this shows that Toyota is listening to what Corolla and Camry drivers want - something inexpensive and reliable to get them to and from work every day without issue.
Some day Toyota will make an EV sedan. I think their 2026 bZ Woodland [3] shows that they are starting to figure out how make compelling EVs. And Toyota's EV strategy seems pretty reasonable to me overall - their delays to develop a decent EV don't seem to put them under threat from any legacy automakers. They are being threatened by Chinese EV makers, but so is Tesla - so even a huge head start likely wouldn't have benefited Toyota much either in that regard.
[1] https://www.roadandtrack.com/news/a69927938/dodge-charger-da...
[2] https://www.caranddriver.com/news/g64457986/bestselling-cars...
[3] https://arstechnica.com/cars/2026/02/looks-a-lot-like-an-ele...
I want an appliance that just works. The Corolla and Camry were this for petrol.
I love my Leaf but it isn’t a Carolla.
What’s with the turning circle on the Leaf?
https://electrek.co/2025/10/13/toyotas-best-selling-car-elec...