They will essentially never be able to stop the release groups from releasing stuff, but they can presumably prevent casual ripping by end users, then use the heavy hammer of RICO to go after the groups (DrinkOrDie...).
They need to make the value spread between pirate and legit as wide as possible, but rather than making better DRM (to make pirated sw less useful, but also make legit software less useful), IMO they should just focus on making legit software fundamentally more useful when legitimately licensed. I know Steam essentially got me to stop pirating games by integrating their social features, easy library management, etc. Mac App Store sort of does that for most Mac software, too. But there's also the issue of price point -- even if I bought every game I wanted, that's probably <$1000/yr. It's easy to consume >$1000/yr in movies/tv, music, and "internet content", and even easier to pirate, with less value on top of the raw content.