Same as Windows 3.1, and Windows 95, up to 2000. After some point computers began to be optimized for a non-technical person and here we go... Ads, auto-updates, pop-ups, bright colors, all this fucking desktop circus.
Otherizing your users like this IS THE PROBLEM. Every technologist was once a "nontechnical person" (for whatever definition of that useless term you like) who learned and grew and thereby became "technical". The very minute you start thinking of your users in these terms you have lost the entire fucking game.
I broadly agree with your point, but I think the causal root of the problem is this industry arrogantly treats it's users as, to quote Mark Zuckerberg, "dumb fucks." We didn't always do this. It used to be better.
Philips just screwed up my TV. They've updated the firmware (of course, it was automated) to make home screen more of a dumb fucking experience with everything animated and self-playing movies jumping out at you for no reason, and so on... But the interface is now completely unusable - literally can't even launch YouTube. No amount of resetting helps. They also hid all the previous firmwares and I can't even roll back from a USB stick. I am a dumb fuck when it comes to TVs. And I will most likely be considering another brand next time.
I think Apple struck a good balance for a while--and to some extent still does--at least in the OS X era of treating users with a bit of respect. Not trying to make an interface for "power users" or "nontechnical users" but instead just making one for "computer users".
It used to be that we made tools for people, and endeavored to make them well. Now we make tools that treat people (their attention in particular) as a cash crop to be harvested. Everything is about "engagement" and the like. I prefer using tools that had effort spent on making them useful, not effort spent on "monetizing" the user.
I think the thing tech nerds do of trying to distinguish between "technical" and "non-technical" users is extremely arrogant, and in a way adjacent to the downright sociopathy of "monetizing" a user base. If you care about making something good, don't start down that road. That's the game--making good tools that help people do good work.