It will be validated but that doesn’t mean that the providers of these services will be making money. It’s about the demand at a profitable price. The uncontroversial part is that the demand exists at an unprofitable price.
From the big short (and a bunch of introductory macroeconomics classes:)
"For every 1% that unemployment rises, 40,000 people die."
There are consequences to people running big companies like they’re playing poker.