We are a team of 4 people company and we use 15+ SaaS Web tools and we can code few of them but we see no reason to solve. Why would we replace Calendly already at just $12 per month? Or why would we will create an internal Outlook?
I assume expensive SaaS is generally very complicated nothing you can vibecode in a weekend, but I assume if someone is selling $50 SaaS, someone else will vibe code it and sell for $20
Or someone will sell calendly kind of app $10 for a year.
Or maybe everyone will rely on popular brands and this won’t make any meaningful difference in the market other than few categories.
SaaS was always about the service part and works better when other companies use the same tool.
Unique software specific to business needs will get more interesting though.
This is usually masked by vertical integrate and buyout of competition.
So either your servicd raises prces to avoid buyout or it gets bought.