One Trump tweet can destroy a company’s stock price. Trump has amazing power over public companies as the absolute king of the attention economy.
Same with the Epstein files, same with the accusations of groomer while their ranks are filled with rapists, same with the Jan 6 insurrection, and likely this fall, accusations of election fraud and intimidation.
And, since the price almost always recovers within a week... does it even matter?
That kind of access and "control" is why they think they can just tweet at Coke to stop using artificial dyes instead of, you know, changing the rules at the organization they run.