Coward. The only way to challenge this garbage is "Name and Shame". Light a fire under their asses. That fire can encourage them to do right, and as a warning to all other companies.
My guess is this is Luuna https://www.kickstarter.com/projects/flowtimebraintag/luuna
Perhaps the author is not a coward, but is giving the company time to respond and commit to a fix for the benefit of other owners who could suffer harm.
If that's the case then they should have deferred this whole blog post.
Identify the kickstarter product talked around in this blog post: (link)
To think some blackhat hasn't already did that is frankly laughable. What I did was like the lowest of low-bars these days.
We often treat doxxing the same way, prohibiting posting of easily discovered information.
If we applied this similar analogy to a e.coli infection of foods, your recommendation amounts to "If we say the company name, the company would be shamed and lose money and people might abuse the food".
People need to know this device is NOT SAFE on your network, paired to your phone, or anything. And that requires direct and public notification.
It's good that they were responsive in the disclosure, but it's still a mark of sloppiness that this was done in the first place, and I'd like to know so I can avoid them.
What makes you think this is the one?
I said a guess, not absolute.
The other side of owning equipment like this is it still could be useful for some for personal and private use.