It's vexatious how good we are at it, and it's exactly the sort of problem that Science likes. We know it's true, but we can't reproduce it outside of the test subject(s). So it's a constant siren song to try to figure out how the fuck we do that and write a program that does it faster or more reliably.
Traveling Salesman was the last hard problem I picked up solely to stretch my brain and I probably understand the relationship between TSP and linear programming about as well as a Seahawks fan understands what it is to be a quarterback. I can see the bits and enjoy the results but fuck that looks intimidating.