I disagree. The whole point of it is to shift the frame of reference away from the product and into the customer's job to be done. Ironically, we call it the milkshake example instead of the eating breakfast on the way to work example. But the lesson embedded in it is there all the same.

Personally, I found this example really helpful to wrap my head around jobs to be done theory.

It switched their frame from trying to innovate on the milkshake itself to the whole experience. Instead of making the milkshake chunky or thick or sweet or whatever they move the milkshake machine up closer to the door so people can be in and out faster.

I'm curious why you didn't see it this way. Did you miss something, or am I missing something?