I know you're speaking half in jest but the C-suite of my area actually used a tweet by an OpenAI executive as the agenda for an AI brainstorm meeting.
I have friends who are finance industry CTOs, and they have described it to me in realtime as CEO FOMO they need to manage ..
Remember tech is sort of an odd duck in how open people are about things and the amount of cross pollination. Many industries are far more secretive and so whatever people are hearing about competitors AI usage is 4th hand hearsay telephone game.
edit: noteworthy someone sent yet another firmwide email about AI today which was just linking to some twitter thread by a VC AI booster thinkbro