Some interesting parts in the text. Some not so interesting ones. The author seems to be thinking that he's a big deal it seems, though - a month ago, I did not know who he is. My work environment has never heard of him (SDE at FAANG). Maybe I'm an outlier and he indeed influences the whole expectation management at companies with his writing, or maybe the success (?) of gastown got to him and he thinks he's bigger than he actually is. Time will tell. In any case, the glorification of oneself in an article like that throws me off for some reason.