That's the first thing I thought when I read the post. I was against Facebook's position at the beginning, but now I'm really glad they are charging that fee.

Besides that, Facebook is not the channel for you to get that ammount of data to your users. Facebook is a SOCIAL network, not a brand catalog. If they let that abusive behavior happen freely(sorry, but 16 posts a day is abusive behavior at least to me) their own product would be defaced.