Good car interior design fulfills the functions of: usability; sensibility and brand identity. What's good for a LaFerrari (which has many of the same feature on the wheel as this, but imo, better) is not going to be good on a Hyundai i20 and vice versa.

But BMW is, in general, very good at finding a design language that fits all the right buttons in the right places while feeling like a mid-to-up market car. It's a blend of usability and aesthetics and brand (+model) identity that finds a really good balance across all three categories.