This article is more about communication. To convince others, make the idea their own.

On communication: The best way I have found to communicate to mixed groups effectively is by giving the straight shooter response immediately followed by imagery based elaboration, which ultimately gets more airplay/screenplay. Some successful speakers flip the order, but that is more dependent on the audience. Notice this the next keynote or quarterly conference call you listen to.

Maybe it is because I have both arts talent and logical thinking, but balancing the two has never been a problem for me. Make each one as concise as can be while still accurate/full picture.