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This is why I don't fly Southwest...I hate their first come first serve policy. Essentially what this does is play smart and check you in early so you get a good seat. I don't see how it's any different than setting an alert to remind you to sign in and do it manually.

God forbid they lose the ridiculous $10 'upgrade' fee.

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Except that it makes getting on the plane and seating yourself extremely efficient, which saves Southwest money, which saves you money.

It's actually not nearly as efficient as being able to select your seat when you purchase your ticket.

http://www.quora.com/Air-Travel/Why-is-airplane-boarding-alw...

Disagree. That's outwardly more efficient, but it turns out that when we're tasked with sorting and arranging ourselves, we do this whole boarding a plane thing pretty efficiently (especially when we have a vague sense of our chances of finding a convenient spot for our bags or a good seat).

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