Like, where were they years ago saying “hey TikTok, we think your design is addictive and probably illegal, you need to change or face penalties.” If TikTok continues to operate in the same manner despite a warning, sure, throw the book at them. Otherwise it just seems like the EU waits for years and years until a company is a big enough player and then retroactively decides they’ve been breaking the law for years. Doesn’t help the impression that they’re running a non-EU tech company shakedown campaign.