Yawing seems like it must be adventurous, the contagious part not so much.
Even the mention of a yawn can trigger it.
Perhaps we are almost always in a state of needing a yawn, but the trigger is seldom met, and seeing or hearing about it is enough to make our brain go "oh yeah I forgot about that".
Perhaps yawning is actually underdeveloped and an ideal human would yawn at regular intervals without any prompting.