As someone who's worked with population data, I found that there is an enormous rift between reported opinion (and HN and reddit opinion) vs revealed (through experimentation) population preferences.
I feel a lot of the "revealed preference" stuff in advertising is similar in advertisers finding that if they get past the easier barriers that users put in place, then really it's easier to sell them stuff that at a higher level the users do not want.
Drugs make you feel great, in moderation perfectly acceptable, constantly not so much.
A lot of our industry is still based on the assumption that we should deliver to people what they demonstrate they want, rather than what they say they want.
If you ask me if I want to eat healthy and clean and I respond on the affirmative, it’s not a “gotcha” if you bait me with a greasy cheeseburger and then say “you failed the A/B test, demonstrating we know what you actually want more than you.”
The difference between the responses and the pictures was illuminating, especially in one study in particular - you'd ask people "how do you store your lunch meat" and they say "in the fridge, in the crisper drawer, in a ziploc bag", and when you asked them to take a picture of it, it was just ripped open and tossed in anywhere.
This apparently horrified the lunch meat people ("But it'll get all crusty and dried out!", to paraphrase), which that study and ones like it are the reason lunch meat comes with disposable containers now, or is resealable, instead of just in a tear-to-open packet. Every time I go grocery shopping it's an interesting experience knowing that specific thing is in a small way a result of some of the work I did a long time ago.
A lot of people are lonely and talking to these things like a significant other. They value roleplay instruction following that creates "immersion." They tell it to be dark and mysterious and call itself a pet name. GPT-4o was apparently their favorite because it was very "steerable." Then it broke the news that people were doing this, some of them falling off the deep end with it, so they had to tone back the steerability a bit with 5, and these users seem to say 5 breaks immersion with more safeguards.
I do wonder if they would accept the mirror explanation for men enjoying porn.
The most commonly taken action does not imply people wanted to do it more, or felt happiest doing it. Unless you optimize profit only.
Insane spin you're putting on it. At best, you're a cog in one of the worst recent evolutions of capitalism.
The absolutist position that “all ads are always bad” is a non-starter for me. Especially as long as we exist in a capitalist system. Small business, indie creators, etc. must advertise in some fashion to survive. It’s only the behemoths that could afford to stop doing it (ironically). I’ve never really understood why, e.g. Pepsi and Coke spend so much on advertising: most people already have a preference and I am skeptical that the millions they spend actually moves the needle either way. (“Is Pepsi okay?” “It absolutely is not.”)
When was the last time you saw an ad for something non digital and you stopped everything and bought it or even made concrete plans to do so later ? Probably almost never right ? So why still so many ads ? More importantly, why is it still so profitable ?
Because much of the impact of advertising is sub conscious imprint rather than conscious action. Have you ever been in a grocery store and you needed to get something and picked a "random" brand ? Yeah, that choice may not have been so random after all. Or perhaps you're sitting at home or work and have a sudden seemingly unprompted craving for <insert food place>. Yeah, maybe not so unprompted.
Messages of that sophistication are always dangerous, and modern advertising is the most widespread example of it.
The hostility is more than justified, I can only hope the whole industry is regulated downwards, even if whatever company I work for sells less.
By demonising them, you are making ads sounds way more glamorous than they are.
What does that say about capitalism?
No it's not