Realistically, he should have put someone else in charge after the launch of the Model 3 to develop the company further, but I don't think his ego allows it.
Realistically, he should have put someone else in charge after the launch of the Model 3 to develop the company further, but I don't think his ego allows it.
(+) Except for the battery, but that's a very long term battle with very tiny steps.
Controls as simple as the door handles are unintuitive, with the handle apparently being the emergency release that doesn't lower the window (for who knows why). You have to brief your passengers on egress like it's an airplane.
EVs might be a solved problem, but Tesla is still fighting their own additional layer of complexity that they added on top. The added subscription nonsense makes him look like a fool for having bought in, something I am definitely even more reluctant to do now that I've seen it play out.
I caught a ride with a friend in a Tesla, and when we stopped I opened the door - like a human being operating a century-old piece of technology - and he looked at me like I was crazy, and told me not to do that.
Truly, a bonkers decision.
I didn't care, I still tested it out the day I picked up mine to see where the manual handle is and make sure it works, because just a couple days earlier two people had gotten trapped in a burning Tesla, were unable to figure out the mechanism, and died.
Whether you like this or not, who cares? The pace of improvement in Tesla software compared to any other manufacturer is astonishing, and astonishingly good.
I have no love for the CEO, but my Model Y is a very interesting (and intuitive) car.
I wouldn't dump millions into a custom GPS solution for that 1 time out of 1 million someone drives a car without a smartphone. Especially when that GPS system is guaranteed to be worse than Google maps and not as well supported.
If someone else drives your car they can connect their phone. Which is an improvement, because now they have THEIR music and navigation. See, it comes with personalization out of the box and automatically!
I use my car's GPS nav over my phone's because I don't notice being appreciably worse for navigating, but I do notice the ads on Google Maps being appreciably worse than the lack of ads on my car's nav system.
Also doing nav on my phone thrashes my phone battery.
We don't need 1 million different applications that we have to try to integrate together. Just let me connect my messages, my GPS, my music player, even my calendar. Personally, I could give a rat's ass how fancy Tesla's interface is or GM's. It will always, always be second best to what's available on modern smartphones.
I don't think that is what is happening here. Instead, Tesla is continuing the strategy that brought them to this disaster of going all in on driverless. That isn't a bad strategy, but if they get the timing wrong a third time, they destroy the company and they have gotten the timing wrong on this twice already. This strategy has two downsides:
1. AI has no real moat and Tesla has largely pursued commodity sensors, meaning that other than EVs+battery tech (which Tesla appears abandoning), robotaxis have no hardware or software moat.
2. They could use network effects to win, in which case their competitors are not other car companies but Uber and Lyft. Uber has been pursuing the same long term strategy at Tesla.
Now by itself, going all in robotaxi, is risky but could work if they time it right. Tesla isn't going all in on robotaxi since they are splitting the effort between robotaxi and Optimus robots.
It is likely that the experience Tesla gets with Optimus robots will help other robotics companies, but unlike robotaxis where the timing might (but probably won't work), the timing is clearly isn't right for Optimus.
It seems like the motivation here is that Musk is aligning Tesla to a narrative that justify the absurd stock price, even if that narrative isn't reality.
Since Tesla stock has always been 90% based on the narrative, the narrative is the reality (and the product) of Tesla, and the actual machinery made and sold are just props and decorations to create the impression of it.
Maybe they should rebrand themselves as poTemkin: keep the T logo and the mysterious Slavic vibe, while shedding the pretense about what they're about.
Won't affect the stock anyway. Everyone knows the company is overvalued based on promises and perception alone.
Everyone's just betting on the charade going on one moment longer than their hold on the stock.
If you squint, the Cybertruck is shaped like a pyramid on wheels, which couldn't work any better as a visual metaphor for the enterprise.
Automotive industry versus tech industry.
What advantage do they have over CATL, BYD, and LG?
CATL batteries perform better: https://electrek.co/2026/01/06/catl-ev-batteries-significant...
CATL is rolling out sodium ion batteries: https://electrek.co/2026/01/23/ev-battery-leader-plans-first...
CATL, BYD, and LG are developing solid state batteries. Everyone is.
> It is likely that the experience Tesla gets with Optimus robots will help other robotics companies
Why? Other robotics companies have been doing it for longer. Is Optimus better than Atlas:
> Why? Other robotics companies have been doing it for longer. Is Optimus better than Atlas:
Atlas costs about half a million dollars, targeting a price tag of $160,000 once mass produced, and assumes the user will be able to do some maintenance.
Optimus is targeting a price tag of $30,000, but probably costs around $80,000 to produce. It is plastic, it is cheap, it doesn't work.
Atlas is better than Optimus but all measures. The advantage of Optimus so far has been, the mass production-->usage until failure-->improvement cycles that are already underway. Tesla is, as an extremely high cost, slipping on every single banana peel first and this is clearing a path for other companies to learn what doesn't work when you switch from functional over-engineered robot to barely functional robots that can be mass produced.
Telsa isn't alone in this space, but they investing a lot and trying to cut corners. So much of engineering is learning the corners you can cut and the corners that cause a battery fire after 8 weeks of use.
This is a very wrong way to tell the story.
Tesla + Panasonic were the first to commit to a massive factor car cells with very advanced chemistry. But this advantage didn't hold long as the model was soon copied.
And at that point, when that investment happened Tesla did actually not have 'a massive amount of capital'. And Panasonic also didn't, and even more so, Panasonic didn't want to go all in on batteries. As they were a company from Japan that still believed in the Hydrogen future.
By the time Tesla had serious capital, the other battery companies had long shot past Tesla+Panasonic and it wasn't even close.
Claiming that Panasonic and Tesla can win now is just silly and based on nothing.
Tesla was actually pretty clever on this and invested rather a large amount in their own battery supply chain. And they spun up a whole battery supply chain pretty quickly. But arguably they were a bit two ambitious. Musk really pushed the boundary with the cells, introducing or trying to introduce a lot of things that were hard to do and simply took time. They should have started more conservatively first and only tried to innovated once they could match the other companies on the standard process.
There was no chance for them to be a massive battery supplier to the outside, but making their own batteries for their own cars and getting better margin then all the other companies was well within the cards. And that by itself is a win.
But overall their battery strategy wasn't really the problem. They did a lot of good things there. And things that can pay off over time. The problem was to much investment in stuff other then batteries and their car models. The most important thing for them was to have growing volume every year. Work on manufacturing improvements and fight on margins.
But as you say, I agree the focus on driverless was a mistake.
The battery progress is more an accidental discovery than research problem alone.
I think people are frustrated because Musk has been pretty up front that Tesla only exists to further his goals for Mars and robots. He doesn’t actually care about selling cars.
Ford invested heavily in an in-house, highly optimized production pathway for the Model T. Other manufacturers sourced a lot of their parts from vendors.
This gave the Model T a great advantage at first, but they had a lot more trouble than competitors in coming up with new models. Ford ended up converging with the rest of the industry in sourcing more of their parts externally.
The lack of new Tesla models makes me feel like a similar pivot is what Tesla needs. My suspicion is that they probably need a less terminally distracted Musk to pull it off.
The lack of new models from updates I believe comes from the fact the CEO is busy elsewhere and the board is reluctant to address that. They have made the P/E so high that they can only continue to function in one direction, do just enough to bring in more outside investment.
Ford wouldn’t have known about The Innovator’s Dilemma and possibly not about Sunk Cost Fallacy.
Deming had to go to Japan to get his ideas taken seriously and it nearly bankrupted American manufacturing that they wouldn’t listen to him.
I'd read somewhere that it was mainly because Henry Ford was dogmatic that the Model T was perfect, all the car anyone would ever need forever.
They didn't, and this is just absurd.
Not only were electric cars available since the very beginning of cars, but they've always been available as niche options. There are tens of electric cars that postdate the EV1 and predate the Tesla. Do you even know their names?
We have stupidly cheap gas. An electric car has only ever been a curiosity for America. Even now, the primary driver of people buying electric cars is ideological, and a mild convenience of never having to go to a gas station.
Pre-lithium battery electric cars are a huge hassle, for very little gain, even outside the US. The history of cars is a global one, and no amount of conspiracy theory about GM can counter the fact that nobody else made electric cars either, even in places with drastically more expensive and unreliable gasoline.
They have always been a novelty, like hydrogen and LPG and compressed gas engines.
Hybrids were the closest anyone got to making older battery chemistries meaningful for car-style transportation, and even that was extremely limited.
Brazil also pioneered flex engines that work with either alcohol and gasoline, and gasoline in Brazil is sold with high alcohol content
Cheap gas, car culture and the incredibly long distances makes America a very different place from the urban centres of the Netherlands, China and Korea.
Being first isn’t enough to establish a lead. You also have to be in competition, which means selling product.
SpaceX in Merger Talks with xAI - https://news.ycombinator.com/item?id=46814701 - January 2026
Their second customer is the Federal government and SpaceX has a monopoly on cheap reliable fast launch services that will overcome most politics. Even EU companies and Amazon and OneWeb have been forced to use them because there is no better option.
It's just that the company has stalled every major project they started, and, so far, completed a rather shitty an uninspiring one in Vegas that has no reason to exist in the first place (it's subway but with Teslas instead of trains).
Its only purpose is to prevent the money from being spent on viable public transportation projects, and in that sense, it's very interesting that it got so far.
I assume you got a cut of the $23bn my state took with the promise of a high-speed rail, which afaik is the only "viable(?!)" transportation project that could have been affected by this, or you just hate subways/subterranean transportation progress?
If it had been possible to speed up and reduce the cost of tunneling, the thing that would most make sense is running regular trains through them. But they never had any real ideas to actually make it cheaper or faster (apart for making it too small for proper emergency egress), just the idea that SV tech guys would be able to find a way to do it.
The idea of trying to solve the hard infrastructure problem of digging first also seems like a great idea. Build the aqueduct before you build the millions of houses and farms, and even let anyone do that part.
It's still premature to say that they haven't revolutionized the field, people around the world are still digging tunnels so there's still a market. It wouldn't be the first time an already highly mature field got revolutionized, I still don't get why you're so anti-tunnel.
The amount of goods that need to be transported to stores and such things isn't that big. And using literally free unused roads at night or early in the morning is just a great deal.
For individual transport last mile is regularly being done by cargo bike or small electric truck just fine.
But you are right, tunnels do make sense for some things. Like transporting garbage underground. Or transporting heat underground for district heating, or district cooling. Both would be better investments then trying to move logistics under-ground.
There is a reason, no serious attempt anywhere in the world is trying to move logistics under-ground. There are just so, so many better ways to invest in the city. Its literally not even in the Top 100 most needed things.
Specially in the US where the road network is so hilariously overbuilt that it could serve 10x the amount of people on the same area if public transport was just taken minimally serious. And in the US, underground cargo transport isn't even in the Top 1000 things a city should consider spending money on.
There’s only so much gridlock you can avoid without going above or below grade. I was shocked when I moved to Seattle and they had no subway system. It was made even worse by being crammed up against a tall hill with a ridiculously deep lake behind it. They are finally changing it now but I’d spent time in Tokyo before, and time in London and Paris shortly after and it was a real head scratcher. One bus tunnel helped, as was evidenced when they shut it down for a couple years, but cmon.
As well as all the impediments to the glorious vision of the parent commenter's "tunnels everywhere" as a panacea.
This isn't a case against tunnels, this is a case against The Boring Company.
The tunnels aren't a great idea apriori. Good luck pitching the tunnels idea in Venice.
The tunnels may be a good or a bad idea depending on many variables, and the tunnels that the Boring Company has actually built are worthless.
As for the tunneling equipment: selling those machines isn't their core business, and there's no evidence these machines have, or may in the feasible future, do anything revolutionary in the tunnel industry (i.e., built radically better, radically cheaper, or radically faster).
The idea of having such machines is good. They don't have such machines.
> It's still premature to say that they haven't revolutionized the field
It's never premature to say that. Read what you wrote.
You can say a field has been revolutionized once a revolution takes place.
It's hasn't.
The impact of the Boring company on the way tunnels are dug is, very sharply, zero.
Is it possible that they will? Sure. It's also possible that Britney Spears will. She still has the time, it's premature to say she wouldn't do it, right?
But trying to reinvent transportation was stupid.
It's not stupid, it's weaponized incompetence to divert funding from actual transportation infrastructure to their non-solutions which are all about the company owner's biggest money-making product (cars).
Well he knows more about manufacturing than anyone else alive on Earth, so he can't be replaced /s
(yes, he actually did say that)