268K of 5 top end Mercedes models were sold in 2025 (and like 1/3 of them were sold in Maybach or AMG version!). Where is Tesla S and X combined sales were only 32K in 2024 and 18K in 2025.

You wouldn't mistake Mercedes S-Class for E-class and E-class for C-class. Even BMW 7 vs. 5 vs. 3 look more distinct than Tesla S vs. 3 and X vs. Y. The Mercedes and BMW do the good job of market differentiation while in my view Tesla failed here, and thus cheaper 3 and Y cannibalized sales of S and X. Thus, paradoxically, given that Tesla started in luxury segment, Tesla hasn't recently been capturing that high margin of the luxury segment (which is doing very well overall - just look at those Maybach and AMG numbers)