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Isn't Patreon effectively a sort of payment processor? So how is this different from Apple demanding a 30% cut of transactions conducted by (for example) Paypal? (Assuming Paypal has an iOS app ofc, I have no idea.)

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They also host and serve videos. Not sure about other media

Good point. That makes them a combined platform and payment processor. So it seems to me the logical question would be, shouldn't they just break the platform part out then? But isn't that exactly what their percentage fee amounts to? So Apple should be entitled to 30% of their (IIRC) 5%, right?

Really they ought to further split that out into "processing fee" and "platform services fee" and Apple would then be entitled to 30% of the latter.

Well, it's called greed

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