"Freetrade built a profitable trading app, got acquired by IG Group for £160M after targeting a £700M valuation"

That is not an accurate recollection of history. Freetrade raised money at a £700 million valuation at the very top of the market when money was plentiful, then, when the money dried up, and they were forced to go from losing money to making money, and they cut all advertising, they were able to just about scrape profitability. At the point of the acquisition, Freetrade either needed more investment to fund more advertising, or get acquired. After 10 years, a dozen rounds of fundraising and capital drying up, £160M is a good exit. Freetrade was significantly overvalued at £700 million.

https://www.thisismoney.co.uk/money/investing/article-142962...