Step 1: Come up with an incredibly easy to meet standard (because you don't want anybody abandoning the process because it's too much of a hassle) that sounds like a reasonable requirement on paper (to make it easy to pitch as a basic requirement of doing business). Say, "Have a plan for the things you do".
Step 2: Add one additional requirement to your standard: "Prioritize Vendors that meet this standard".
Step 3: Obscure the hell out of the standard, (to not make the grift too obvious) and stick it behind a paywall.
Step 4: Franchise out the (nigh-impossible to fail) "approval" process to 3rd parties, who pay you for the privilege.
Step 5: Your first few "standardized" companies put pressure on their vendors and customers to get certified, so they hire consultants, who in turn pay you, who tell them "Good job, you meet the standard. But do your vendors?".
Step 6: Watch as the cash floods in.
(Optional, Step 7): Once a bunch of major companies are certified, target governments to do your marketing push for you.