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So, they're trying to be an online privacy service for users but they require companies work in the way THEY want the companies to operate. This is not a serious organization I need to care about as a user or a service provider. They're just setting themselves up for failure by requiring the world around them to change.

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Their detailed explanation of compliance issues in the space is interesting and enlightening.

You know what? Fuck what "companies" want.

If you get a clear notice that a user wants you to delete something, you act on it. It doesn't matter if it was sent by carrier pigeon. Can't automate it? Tough doo-doo. Interferes with your business model? Change your model or close.

You are 100% entitled to feel that way, but if they have a process that automatically deletes all of your data for you and you don't want to use it, don't complain.

You missed the point.

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