Is it, though? That sounds very subjective, and from what I can tell 'enshittification' is a popular user term for the result, so I'm not sure it's going that great.
User experience does involve a lot of subjectivity [1] and that's part of what makes it hard. You have to satisfy the computer and the person in front of it, and their wants are often at odds with each other. You have to make them both happy at 60 FPS minimum.
[0] https://trends.google.com/explore?q=enshittification&date=al...