Just like that, leaving them locked out of their (company) emails.
There is a support line but it's helpless, it said "Your account may be unlocked in 72h"
Yes, may be unlocked. This is not a proper answer to a paying customer Google.
So I lost my confidence in Google Apps, if I need a similar service better contract from somebody else.
(It's been a while but I still haven't heard the rest of the story)