Wrote my PhD dissertation on this. It would've been in the literature for Apple's engineers to find, but unfortunately I lost institutional support to get this into a journal after my college (Mailorderdegrees.com, an FTX University^TM) folded mid-process.
My current carry-on doesn't have large enough attachment points to easily accommodate the Apple leather case's keyring, so an updated loop would have been welcome.
For some reason, people feel like this should be a replacement for traditional luggage tags.
I do not understand this mindset.
I’d prefer to have a dedicated loop for my bag and the inside attachment points just aren’t big enough. I’d feel more secure if it wasn’t loose in a pocket and could easily fall out or be removed by an unscrupulous (or inattentive) airline or TSA employee.
> I think this argument would work better if the AirTag in its minimal form wasn't so teardrop-shaped.
That shape is symbolic of the tears of those who wish nothing more than to track where they've left their keys.Which is an appreciated and surprisingly un-Apple move. Despite some physical limitations this imposes, I applaud it.
I'm a little confused by this, aren't AirTag basically circular discs pretty much just big enough to house a CRT2032 battery?
Form factor wise they don't look teardrop shaped at all in the pictures?
I don't have one so could just be missing something obvious here.
Kind of. It's definitely the intention, but an AirTag is still considerably larger than the CR2032 within it [1], so they're not at a shortage of space in the shell.
As for "teardrop shape", I didn't mean to imply it had an elongated shape, but that it's rounded off on all sides, like a drop of liquid. The absence of any defined edges makes clip design harder and forces any AirTag enclosure to just act as a mini-pocket that contains the whole thing instead of having a simpler and less wasteful attachment method.
[1] https://www.macworld.com/wp-content/uploads/2025/05/airtag-b...
To be fair, most people I know put their AirTag inside something, e.g. inner pocket of a bag.
At which point the necessity for an attachment point becomes somewhat moot.
Oh, wait...
https://www.belkin.com/p/secure-holder-with-key-ring-for-air...
For some reason, though, it is cheaper in the Indian Amazon. Right now, they are selling for roughly $9.70 (₹889) a piece (all taxes inclusive).
I disagree, they could have, they didn’t want to. Beyond the look, this sure panders to their accessory partners.
How big of an industry is the phone case? Should it even exist? The audacity.
https://appleinsider.com/articles/21/05/02/x-rays-show-how-a...
Does the author lack thumbs? It’s easy to twist the battery open.
By the time you stripped a dumbphone down to be as vulnerable as one of today's is, it'd be a bare PCB. Nah, probably even in that state, I bet it could handle a drop better than a new iPhone straight out of the box.
What you buy today isn't a complete phone, it's just the guts. One tumble to pavement and you're out a grand. Heaven help you if you fumble it while trying to install the case that should've been part of it from the beginning.
And yet, we still buy them, because the alternatives are from shady manufacturers who never provide updates, and there is no third-party hardware that can run up-to-date iOS. If there was, I'd buy an iNokia in a heartbeat.
That 1 meter fall resulted in calls unable to be placed, USB charging and ABD does not work, and the microphone for the voice recorder does not work. All that indicates that the daughterboard cable was displaced. But the unworking rear camera indicates that there is a second fault in there as well.
Not to mention the alarmingly large dent in the corner, that shattered the screen protector and likely would have resulted in the screen itself having shattered if no protector were on it.
New phones are designed to break. Contrast with my Note 3 that I carried for 8 years without so much as cracking the screen once.
Almost every single one "case" for iPhone is a waste. Waste of material, waste of space, waste of your money, waste of user experience. You've already paid for a perfectly good phone, and then slapped some $[1]0.99 case on it to gain nothing but pain and vanity.
I only had one case on a phone, that made it better - original wooden case for 1+3T. Been looking for same experience on iPhone, but it's not possible due to shape -- they are all bulky. The closest thing is carbon-fiber cases, and I had one, which saved this iPhone when I dropped it onto slanted pavement, where it slid for a few meters screen down, ruining the case, but saving the screen.
Would I drop it if I wasn't using a case, that has parts sticking out, making the phone more cumbersome to use and carry? Unlikely, because it happened in the first year owning it, and I've been going caseless since then and nothing similar happened.
Apple could trivially have fit a usable hole if they wanted to. They just don't want to because they get to sell accessories with that now. Also, looking cleaner on its own helps sell even if that is an entirely useless quality for a tag tha tneeds to go into a bloody case.
I don't know of any third-party AirTag-compatible trackers that have UWB right now, but this applies equally to tags that are much larger than the AirTag. The rest is identical - good battery life, range, loud speaker, ...
I have a few theories on the lacking UWB:
1. Given that UWB is also super slow to roll out to Google Find, with only the Moto Tag available, there might be a technical/regulatory hurdle that manufacturers don't think is worth it
2. Apple/Google might make it a pain to be allowed to integrate with their UWB stuff
3. Cost - maybe the UWB stack is comparatively expensive, with third-party tags aiming for price brackets as low as 1/0th the cost of an AirTag
As a note, I don't know if this is because of regional differences in spectrum limits, but at least with AirTag and Moto Tag v1 EU versions, I could never get UWB to give any meaningful directions until I was already staring at the thing. Once you were in range to even consider UWB, playing a sound would be way more effective.