This mirrors reflections I've had recently as well. I have been, for the most part, focusing on what you would call "content for acquisition", i.e. easily relatable, somewhat shallow, extensively researched articles that show off what I can write at my best.

But in trying to aim for a regular cadence in the past year, I've realised I cannot maintain that level across the board. So I've started to write things that aren't as "good", in my flawed subjective judgment. Yet surprisingly often those are the things I get positive emails about, from readers who are glad I took the time to put things into words.

I am trying to come to terms with the idea that some of my more enthusiastic readers might really be happy to read even things that aren't up to what I consider to be my standards. But it's deeply uncomfortable. Triggers my impostor syndrome like little else.