scam is a bit of hyperbole. also, ZEV has always explicitly referenced tailpipe emissions, which is also why there's been the odd sounding "partial zero emissions vehicle" category. It's certainly valid to be concerned about additional sources of fine particles, but eliminating engine emissions is not something to be dismissed as a scam.
Further, particle emission from brake dust is mitigated in EV's that use regen braking. One of my ev's can go days without phycical brake usage, and another uses the brake pads so infrequently it has an automatic mode to touch the discs occasionally just to keep them from building up rust.
tire particles --- different compounds can effect that, but will always be a side effect of tires on vehicles.