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Apple has plenty of skeletons in their closet (they have apps using in-app subscriptions doing the same trick) but in this case it's a website that is using Apple Pay, which is not subject to Apple's approval nor review.

Apple isn't doing this at all.

This is Bloomberg's website, that just happens to be using Apple Pay as the payment mechanism.

Please pay attention to what's actually being shown, and don't just jump at the first hint of an Apple logo.

Ironically we've seen cases of Android reviewers being stricter about how prices are displayed in paywalls than Apple reviewers. For the same paywalls. Not what most would expect.