There's some stuff that, culturally, I don't think Amazon will ever do well. Amazon Games should be shuttered entirely. Their latest game was a really embarrassing flop; "King of Meat", which they expected to have 100,000 daily concurrent players, reached a max of 320 concurrents during a free weekend[0]. Have you heard of a single Amazon Prime Original Movie[1]? Likely only one -- 2025's War of the Worlds, which became a meme because it is legitimately one of the worst movies of all time.
Amazon is built on a culture of doing the most boring, data-driven, predictable thing possible and executing well. Which is awesome when you're dealing with databases and the logistics of delivering packages. But it's effectively the opposite of games, movies and other creative media where you have to trust a single person or small group of people with a vision. Otherwise you get what Amazon gives, which is unappetizing slop.
If I were Jassy I'd cut off these product lines entirely. It's just not a good fit for how Amazon operates.
[0] https://www.pcgamer.com/gaming-industry/king-of-meat-studio-...
[1] https://en.wikipedia.org/wiki/List_of_Amazon_Prime_Video_ori...