Telephones only want a twisted pair. Ethernet, popular with businesses for decades, also wants a twisted pair. Now, that pair must meet much stricter criteria to be suitable, such as Category 5 (for 100Mbit) or Category 5e (1000Mbit ie Gigabit) - but it really is just twisted pair cable, merely a tighter specification than your phone.
Suppose you are a sparky (electrician) and you have some jobs where you are to install telephone connections, some where you put in "Ethernet" (presumably 100baseT would be fine) and some they specifically want you to wire for Gigabit.
You could go to your wholesaler and buy a reel of Cat3 phone cable, a reel of Cat5 100baseT Ethernet, and a third reel of Cat 5e Gigabit cable, and take the right one for each job. So long as you do this flawlessly you can probably save a few pounds every year by using a slightly cheaper cable for some jobs.
Or, you can buy one reel of Cat5e and use that for all these jobs and since it's the same reel you can't have the wrong one and don't need to check paperwork to know you've put the correct cable in a duct etc. Thought that was a phone line but now the client insists it's data? No problem, they're the exact same cable, just smile and agree.
When I bought the place where I live now I wanted GigE to this desk, even though the DSL comes into a different room. I didn't love the idea of cutting holes in walls but I was resigned to maybe needing that, except there's a phone extension in this room (like the author says, we do love phone extensions) and so that room the DSL comes into has a twisted pair to here. I opened up the box, and I'm like huh, that's Cat5e, and sure enough this entire building was wired with Cat5e because like I said, why not, it's basically the same cable, why carry a separate reel?
So I changed the face plates from telephone to Ethernet, and I'm done.