Unsure if you're able to but can you speak to how many users you have? Have you done advertising? What rate do people sign up for it now that your on a subscription.
Subscription journey: Started with one-time payment, but hard to justify ongoing development time. Switched to subscription. Not everybody was amused.
First model was freemium – one playlist with max 10 tracks for free. Felt too limiting for new users trying to understand the app.
In December I changed it: all features free to explore, unlimited playlists, all content. Subscription only kicks in when you open the audio player – with 1 month free trial. Since then, good numbers daily with users worldwide. Feels more honest and converts better.
The harder part was deciding on the model. Freemium limits? Trial length? What to lock? I changed this multiple times. The code changes for each iteration were small, but the decisions took longer.