"Unlike the bars or nightclubs many tourists may imagine, snack bars are warm, home-like places," said Mayuko Igarashi, president and director of Snack Yokocho Culture Inc, which has been offering tours of snack bars across Japan for travellers since 2021. "The 'mama'… welcomes guests with a sense of personal care."

“We found this really unique thing to serve local people, so now we’re going to exploit it with an endless stream of tourists.”