See Microsoft's recent "We don't understand how you all are not impressed by AI."
In the case of MS, you're right, Satya isn't going to fall on his own sword. They will just continue to bundle and raise prices, make it impossible to buy anything else (because you still need the other tools) and then pitch that to shareholders as success "Look how many people buy Copilot (even though it's forcefully bundled into every offering we sell("
There’s minimal risk to the decision makers. Meanwhile, every one of us peons is significantly more at risk of losing our jobs whether we could be effectively replaced with these AI tools or not because our own C-level execs decided to drink the snake oil that is the current bubble.