> "Education" is nice and all, but millions of people keep smoking despite the obvious harm and decades of education

I think there’s a missed opportunity for media to make it explicit that by giving their time and attention to these platforms, people are directly generating profit. Way too many assume their involvement has no real effect, but it does. I suspect people would be far less willing to log in if it were clear that each session generates, on average, X dollars in revenue. It’s a business model most people still haven’t fully digested.