The hierarchy of slides goes something like:
Relevant images which support the speaker
Relevant graphs, rendered for projection
Relevant microcopy which gives context or focus
Relevant videos which are kept as short as possible
Bullet slides which double as effective microcopy
Bullet slides which double as speaker's notes
Most slides which animate in point-by-point
Irrelevant or unnecessarily long videos
Unreadable diagrams
Unreadable walls of text
The zeroth rule of presentations is don't waste your audience's time.