Send your past customers an email series starting about 11 months after their initial signup offering them money if they get a friend to sign up.
You might not get another sale from the same person, but what is that word of mouth worth to you?
You might not get another sale from the same person, but what is that word of mouth worth to you?
User remembers hearing about Kaplan/princeton review --> Discovers Kaplan/princeton review sucks --> Discovers test prep forum --> Tries whatever is mentioned there
So we can ask for forum posts sometime after completion.
Do you have any details on having used something like this yourself btilly?
So certainly part of the value of a customer is the value of the referrals that they generate.